— Writing —

Writing samples

Every piece in the portfolio, each with the brief and the result.

Results report: the dowsing rods product page holds visitors for 2 minutes 6 seconds on average
Web
Product Page Copywriting: Copper Dowsing Rods for a Spiritual Supply Shop
Plentiful Earth · Shopify · product page
2:06 Average time on page
Results report: the planetary sigil maker page holds visitors for 3 minutes 9 seconds on average
Web
Interactive Web Copy: A Free Planetary Sigil Maker That Teaches While It Works
Plentiful Earth · WordPress · interactive tool page
3:09 Average time on page
Results report: the journal pages email earned a 36.9% open rate on a send to 2,149 subscribers
Email
Campaign Email Writing: Four Free Journal Pages for a 2,100-Person List
Plentiful Earth · Klaviyo · single campaign send
36.9% Open rate
Results report: the dowsing rods care emails earned a 12.9% click rate
Email
Post-Purchase Email Writing: A Product Care Series for New Dowsing Rod Owners
Plentiful Earth · Klaviyo · post-purchase flow, 2 emails
12.9% Click rate
Results report: the welcome email series averaged a 47.4% open rate and 8.6% click rate
Email
Lifecycle Email Writing: A Three-Day Welcome Series That Turns a Signup Into a Member
Plentiful Earth · Klaviyo · welcome flow, 3 emails
47.4% Open rate
Results report: the same Facebook post earned 112 likes on the page and 4.6K likes across matched groups, 41 times more
Social
Community-Led Distribution: Facebook Page Posts Matched to Groups by Audience Scorecards
Plentiful Earth · Facebook page and groups · strategy and copy
4.6K Likes across groups
Results report: blog article on the uses of cloves appears in 953 Google searches
Blog
Content Writing for Informational Intent: Herb Reference Article Built From SEO Brief
Plentiful Earth · WordPress · SEO reference article
953 Queries
Results report: sponsored article on toxic backlinks drove 4,676 clicks to the client's site, 7.9 times the publication's average
Blog
Ghostwriting & Editing a Sponsored How-To: B2B SaaS Explainer on Link Building
Sponsored how-to · B2B SEO software · edited, ~40% ghostwritten
4,676 Clicks
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