Case Studies
From 5% to 16% CTR: Reframing a Sponsor's Angle...
What happens when the safe move is to repeat the angle that already ran, and the reader’s question has changed underneath it. — Headline figures — Two sponsored articles for...
From 5% to 16% CTR: Reframing a Sponsor's Angle...
What happens when the safe move is to repeat the angle that already ran, and the reader’s question has changed underneath it. — Headline figures — Two sponsored articles for...
From 22% to 45%: Rebuilding a Webinar Landing P...
— The transformation — In 2024, a leading SEO industry publication's webinar landing pages converted at a 22% average across 42 sponsor webinars. When I took over the program at...
From 22% to 45%: Rebuilding a Webinar Landing P...
— The transformation — In 2024, a leading SEO industry publication's webinar landing pages converted at a 22% average across 42 sponsor webinars. When I took over the program at...
From 2% to 12%: Rebuilding a Sponsored Content ...
— The transformation — In 2021, the average sponsored article in a leading SEO industry publication's program converted at 2.06%, below the industry baseline for branded content, with a third...
From 2% to 12%: Rebuilding a Sponsored Content ...
— The transformation — In 2021, the average sponsored article in a leading SEO industry publication's program converted at 2.06%, below the industry baseline for branded content, with a third...