https://mcdonaldlabs.com/blogs/case-studies/from-2-to-12-rebuilding-a-sponsored-content-program-at-a-leading-seo-publication 2026-07-01T18:58:24-05:00 weekly https://mcdonaldlabs.com/blogs/case-studies/from-22-to-45-rebuilding-a-webinar-landing-page-program-at-a-leading-seo-publication 2026-07-06T19:06:23-05:00 weekly https://mcdonaldlabs.com/blogs/case-studies/from-5-to-16-ctr-reframing-a-sponsors-angle-around-the-readers-need-state 2026-07-07T22:46:24-05:00 weekly https://mcdonaldlabs.com/blogs/writing/seo-brief-herb-reference-article 2026-10-26T08:20:02-05:00 weekly https://cdn.shopify.com/s/files/1/0628/2818/3636/articles/cloves-reference-results.png?v=1793020737 Content Writing for Informational Intent: Herb Reference Article Built From SEO Brief Results report: blog article on the uses of cloves appears in 953 Google searches https://mcdonaldlabs.com/blogs/writing/edited-ghostwritten-b2b-saas-how-to 2026-10-26T08:18:56-05:00 weekly https://cdn.shopify.com/s/files/1/0628/2818/3636/articles/toxic-backlinks-results.png?v=1793020736 Ghostwriting & Editing a Sponsored How-To: B2B SaaS Explainer on Link Building Results report: sponsored article on toxic backlinks drove 4,676 clicks to the client's site, 7.9 times the publication's average https://mcdonaldlabs.com/blogs/writing/facebook-groups-community-distribution 2026-10-26T08:47:18-05:00 weekly https://cdn.shopify.com/s/files/1/0628/2818/3636/articles/facebook-groups-results.png?v=1793022334 Community-Led Distribution: Facebook Page Posts Matched to Groups by Audience Scorecards Results report: the same Facebook post earned 112 likes on the page and 4.6K likes across matched groups, 41 times more https://mcdonaldlabs.com/blogs/writing/welcome-email-series 2026-10-26T09:04:08-05:00 weekly https://cdn.shopify.com/s/files/1/0628/2818/3636/articles/welcome-series-results.png?v=1793023179 Lifecycle Email Writing: A Three-Day Welcome Series That Turns a Signup Into a Member Results report: the welcome email series averaged a 47.4% open rate and 8.6% click rate https://mcdonaldlabs.com/blogs/writing/dowsing-rods-care-emails 2026-10-26T09:04:08-05:00 weekly https://cdn.shopify.com/s/files/1/0628/2818/3636/articles/dowsing-rods-results.png?v=1793023180 Post-Purchase Email Writing: A Product Care Series for New Dowsing Rod Owners Results report: the dowsing rods care emails earned a 12.9% click rate https://mcdonaldlabs.com/blogs/writing/journal-pages-campaign-email 2026-10-26T09:04:08-05:00 weekly https://cdn.shopify.com/s/files/1/0628/2818/3636/articles/journal-pages-results.png?v=1793023181 Campaign Email Writing: Four Free Journal Pages for a 2,100-Person List Results report: the journal pages email earned a 36.9% open rate on a send to 2,149 subscribers https://mcdonaldlabs.com/blogs/writing/planetary-sigil-maker-tool-page 2026-10-26T09:29:06-05:00 weekly https://cdn.shopify.com/s/files/1/0628/2818/3636/articles/sigil-maker-results.png?v=1793023971 Interactive Web Copy: A Free Planetary Sigil Maker That Teaches While It Works Results report: the planetary sigil maker page holds visitors for 3 minutes 9 seconds on average https://mcdonaldlabs.com/blogs/writing/copper-dowsing-rods-product-page 2026-10-26T09:29:06-05:00 weekly https://cdn.shopify.com/s/files/1/0628/2818/3636/articles/dowsing-product-results.png?v=1793023972 Product Page Copywriting: Copper Dowsing Rods for a Spiritual Supply Shop Results report: the dowsing rods product page holds visitors for 2 minutes 6 seconds on average